Best structure for landing pages

A landing page is a critical part of any digital marketing campaign. It's the page where a visitor arrives after clicking on an advertisement or search engine result. A well-structured landing page can help you achieve your marketing objectives, whether it's to generate leads, increase sales, or promote a new product or service. In this text, we'll discuss the best landing page structure to help you create a high-converting landing page.

  1. Attention-grabbing headline: Your headline is the first thing visitors will see when they arrive on your landing page. It should be attention-grabbing and relevant to the ad or search result that brought the visitor to the page. Make sure your headline is clear, concise, and highlights the value proposition of your offer.
  2. Subheadline: Your subheadline should provide additional information and support your headline. It can provide more details about your offer, address visitor concerns, or provide social proof. Keep your subheadline concise and make sure it supports your headline.
  3. Hero image or video: A hero image or video can help visitors visualize your offer and make your landing page more engaging. Make sure your hero image or video is relevant to your offer and high-quality. It should also load quickly to avoid slow page load times.
  4. Benefits and features: Highlight the benefits and features of your offer in bullet points or short paragraphs. Make sure you focus on the benefits of your offer and how it can help solve your visitors' problems or needs.
  5. Social proof: Adding social proof can help build trust and credibility with visitors. Use customer testimonials, case studies, or logos of well-known clients to showcase the effectiveness of your offer.
  6. Call-to-action (CTA): Your call-to-action is the most important part of your landing page. It should be prominently displayed and visually distinct from other elements on the page. Make sure your CTA is clear, concise, and highlights the value proposition of your offer. Use action-oriented language and create a sense of urgency to encourage visitors to take action.
  7. Form or contact information: If you're using your landing page to generate leads, include a form or contact information that visitors can use to submit their information. Keep the form short and only ask for essential information to avoid overwhelming visitors.

In conclusion, following these best practices for landing page structure can help you create a high-converting landing page that achieves your marketing objectives. Make sure you focus on creating a clear and concise message that highlights the value proposition of your offer, use engaging visuals, and include social proof to build trust with visitors. Use a prominent call-to-action and make it easy for visitors to take action by including a form or contact information. With the right landing page structure, you can generate more leads, increase sales, and achieve your marketing goals.

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