Google Ads

Google Ads (formerly known as Google AdWords) is an advertising platform offered by Google. This platform allows advertisers to display ads on the Google search engine and other Google networks, such as YouTube, Gmail, Google Play, and many other websites.

There are several types of Google ads, including:

Search ads - these ads are displayed at the top or bottom of the Google search engine results page. They are shown when a user enters specific keywords into the search engine and target specific phrases and words.

Display ads - these ads are displayed on websites that are part of the Google Display Network. These are sites that display Google ads on their pages. These ads are usually shown in the form of banners or native ads.

Video ads - these ads are displayed on YouTube and other Google video platforms. They can be in the form of TrueView ads, which allow users to skip ads after five seconds, or non-skippable ads that users must watch in full before continuing to view the content.

Shopping ads - these ads are displayed within the Google Shopping platform and show product images, price, and store name. They are usually displayed above or below organic search results.

App ads - these ads are designed to promote mobile applications. They are displayed within other Google products, such as the Google Play Store or YouTube app.

Local ads - these ads target users in a specific location and are displayed on Google Maps and other Google products. They are usually displayed when a user searches for a specific location or type of business.

Each type of ad has its own advantages and disadvantages, and it is best to use a combination of different types of ads to achieve the best effect.

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